The Resource No B.S. marketing to the affluent : no holds barred kick butt take no prisoners guide to getting really rich, Dan Kennedy

No B.S. marketing to the affluent : no holds barred kick butt take no prisoners guide to getting really rich, Dan Kennedy

Label
No B.S. marketing to the affluent : no holds barred kick butt take no prisoners guide to getting really rich
Title
No B.S. marketing to the affluent
Title remainder
no holds barred kick butt take no prisoners guide to getting really rich
Statement of responsibility
Dan Kennedy
Title variation
No BS marketing to the affluent
Creator
Subject
Language
eng
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
No B.S. series
Target audience
adult
No B.S. marketing to the affluent : no holds barred kick butt take no prisoners guide to getting really rich, Dan Kennedy
Label
No B.S. marketing to the affluent : no holds barred kick butt take no prisoners guide to getting really rich, Dan Kennedy
Publication
Related Contributor
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Accompanying material
1 CD-ROM (4 3/4 in.).
Bibliography note
Includes bibliographical references (p. 407-419) and index
Contents
Who are these people anyway? -- The ultra-rich: different than you and me -- The question Freud couldn't answer -- Boys will be boys, no matter their age -- Marketing to affluent gay and lesbian consumers is out of the closet -- Affluent boomers' spending boom -- Those who've gone from poor to rich -- The 3/4 full glass -- Peer deep into their souls -- The affluent e-factors -- They are trying to figure it out -- What are you a merchant of? -- Value in the eye of beholder -- Stop selling products and services -- Products and services for the affluent go mainstream mass-affluent -- How the mass affluent trade up -- Thanksgiving dinner grandma doesn't make -- Money spent on passions -- Money spent collecting -- Money spent on kids and grandkids -- Money spent on pets -- Money spent on women -- Money spent on bling -- Money spent at home -- Money spent dining out -- Money spent on experiences -- Money spent on liberty -- No boundaries anymore -- Recession-proofing your business -- Affluent consumer entrapment -- We know where they live -- You need to choose your words carefully -- The language of membership -- You need to get client referrals on purpose, not by accident -- Banish the ordinary -- How to create unique value from thin air -- Every marketer to the affluent should be in the information business -- Who can have the highest price? -- Price, profits and power -- How to raise prices without raising prices -- Price strategies -- The trouble with having money -- Personal confidence -- Political commentary, in defense of the affluent
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=9781599181813/LC.GIF&client=mvsal&upc=&oclc={systemControlNumber
Dimensions
19 cm. +
http://library.link/vocab/discovery_link
{'Crandall Public Library (Glens Falls)': 'http://pac.sals.edu/polaris/view.aspx?cn=802825', 'Saratoga Springs Public Library': 'http://pac.sals.edu/polaris/view.aspx?cn=802825'}
Extent
xxiii, 428 p.
Isbn
9781599181813

Library Locations

    • Glens Falls--Crandall Public LibraryBorrow it
      251 Glen Street, Glens Falls, NY, 12801-3546, US
      43.311369 -73.645656
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